• What happens when we are forced to use only our olfactory when we visit a place? Will we experience the place differently? Of the human’s five senses, the olfactory is the one sense most strongly associated with our memory. The olfactory cortex is embedded within the brain’s limbic system and amygdala, where emotions are born and emotional memories stored. This means that the stronger we experience the smell of a place, the easier it is for the brain to pick up the memory again when we experience the same smell at a later time.

    With this guide, I want the visitor to explore Kulturhuset Stadsteatern in a new way - through their olfactory. In this guide they find four selected locations to start off with. With eyes blindfolded and earplugs in, they were to describe what they smelled at the different places, then write it down on the form or in a app.

  • Range of Work
  • Graphic Design, Communication

  • Brief
  • To make a guide for Kulturhuset/Stadsteatern